Advocacy: What is it?

Posted by Jenny on 8 March, 2010 in Educational Services

…And more importantly, how do I do it?

First, librarians must be aware of the needs of our libraries and communities. Our specialized knowledge of our libraries and the good work that we do will translate into convincing “talking points” to share with decision makers. Finding this awareness is often a matter of perspective. Look at the big picture. Think about the library’s mission and vision. What does the library need in order to drive mission-critical programs; what does it need to achieve that vision? After determining the big picture needs, specify the mechanisms by which those goals will be met: for example, electronic subscription increases to meet off-site needs, updates to collections serving special populations, more equipment to meet the increasing demands of computer users?

For academic institutions, remember that the library is integral to the accreditation of the college or university. Sometimes, advocacy begins with convincing the school to continue certain programs or funding incentives. Remember, though, that every department on campus is competing for the same dollars, so frame the needs of your institution in the language of serving students and building strong collections and services to support curricula and accreditation.

A tangible example in the news of how academic libraries are in need: http://chronicle.augusta.com/news/metro/2010-03-06/budget-gamesmanship-play-georgia?v=1267923068.

Getting started is the hardest part. Developing a tactical plan for advocacy will provide a starting point for becoming a successful advocate. There is a tool available on the ALA’s website for doing exactly this. The Library Advocate’s Handbook can be found here: http://www.ala.org/ala/aboutala/offices/ola/2008lah.pdf. Pages 7-15 give a step-by-step plan for getting started—from setting general goals to getting specific in the supporting statements.

After developing an action plan, we must conquer some fears surrounding advocacy. If there is little support from superiors, then advocate close to home first. We must win them over to the cause before “going public.” If there is a person who is better suited to “selling” ideas, then he or she can be your “library spokesperson.” People from your user community (voter, citizen, student, concerned parent) are likely to get the attention of decision makers.

The well-developed action plan will now help lead the advocate in several directions: extending reach into the community, increasing influence with local and/or college officials, even building an advocacy network.

The success of the advocacy plan depends on cooperation and commitment. Any messages reaching the public or decision makers must be consistent and positive. Keep the end-goal in mind: Increase library funding for the good of the parent institution and the population it serves.

For more information on beginning an advocacy effort, see our discounted class: http://www.lyrasis.org/Classes%20and%20Events/Catalog/A/Advocacy%20What%20is%20it%20Live%20Online.aspx Get $25 off by entering discount code 2527717.